A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few reasons why you need to protect your brand:
Trademark registration of your mark gives everyone constructive notice of your ownership. In my view, this is probably of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a look on an identical or similar mark as yours will make sure that you already own the mark, but is therefore put on notice that its use of similar or similar mark to yours may result in trademark infringement. 3rd party is put on to notice to look for a new and different mark. With such notice, registering your mark prevents any conflict in foreseeable future.
Social media is an important resource for most businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies there to combat improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, isn’t uncommon. Such improper practices can set off the venue suspending the wrongdoer’s social media account. See the venue’s policies for information and facts. However, I realize that whenever complain to a social media site for these wrongdoing and claim that another is usually your brand without permission, the social media administrator responds with a request of proof of ownership belonging to the subject designer. A trademark registration gives compelling proof of brand usage.
Registering your mark shows a persistence for your brand name and shows consumers that marriage commitment. The goodwill that can be developed through such commitment is invaluable to a profitable business.
Cybersquatters register domain names that is the same or similar to other parties’ trademarks or known brands with the only purpose of advertising them (to the rightful owner) a high subscription. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner to file a lawsuit assignment and licensing of Trademark in India collect damages from individuals who register a site name the actual identical or similar for your own trademark.
Trademark registration can go on for as long as you continue making use of the mark in commerce. Undoubtedly are a some businesses that have registered trademarks which can be over 100 years old.
Trademark registration may ‘t be for company. However, there a lot of compelling benefits of protecting your brand because you protect any other business good point. A trademark is your business’ brand, its identifier. Protect it with trademark registration.